Gating your content may look like a great way to collect leads in the short term, but it does you a disservice in the long term.
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Onboarding emails are a great way to increase your conversion rates, and with them, your revenue. But I keep on seeing the same three mistakes. Here’s what they are, and how to fix them.
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Outsourcing some of your content writing is a great way to keep your blog up to date. But there’s another benefit as well - a benefit that’s not obvious at first glance.
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A newsletter is a cheap, easy way to get your content in front of people.
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They may be old as the hills themselves, but pen and paper are still incredibly useful content marketing tools.
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When you’re creating video content, your message and story are a lot more important than your production values.
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What I learned from posting a blog about social media ads on social media.
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What I learned from 3 months and $300 of social media ads.
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Boltra have done a great job describing what they do, and why you should do business with them.
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Little changes to your product can have a big impact on your sales.
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Advantages and benefits may look similar, but focussing on benefits takes your writing from good to great.
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You can make your job ads a lot better with a few small tweaks.
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Silver bullet solutions are tempting, but they’re often more trouble than they’re worth.
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Smaller businesses have some of the best copywriting.
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It can be painful, but you’re better off walking away from a piece of content that just isn’t working.
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Defining an audience is a lot easier if you think about what people do instead of who (you think) they are.
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Why does anyone, me included, even bother blogging?
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Before you build your content calendar, think about whether anyone's going to use it.
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Canada's Minister of Health teaches a valuable lesson about social media strategy.
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If you do your a/b testing in a strategic way, you'll get great results. If you do it in a random, scattershot way, you'll get useless results.
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