Cheat sheet: Four questions to nail every b2b case study interview

These four questions will help you make sure every case study is a high-value, deal closing piece of content.


Four questions to nail every b2b case study interview

This cheat sheet makes your case study interviews faster and more effective. It has four reminder questions with tick boxes you can use during the interview. Keep an eye on these questions, and you’ll get all the information you need to write a b2b case study that makes a real difference in your business.

  • Capture the right information, so you don’t have to go back later.

  • Get straight to the important questions, so you don’t eat up too much of your interviewee’s time.

  • Get testimonial quotes that absolutely nail your point of difference.

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