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      <image:title>Blog - Oodoo's great home page video, some newsletter changes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Delete utilise and leverage, Toggl's interesting testimonial quote choice, an endorsement of pen and paper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Delete the pointless stock photos, CONQA's great hero image, you should read Built to Sell today - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Delete the pointless stock photos, CONQA's great hero image, you should read Built to Sell today - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - One idea, a vintage train ad nails the one idea principle, improving the top-down content production process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to write compelling feature descriptions, ProShop ERP have a great headline, the short-term costs of switching service offers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to write compelling feature descriptions, ProShop ERP have a great headline, the short-term costs of switching service offers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tell people how, great demo page, business blunders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tell people how, great demo page, business blunders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tell people how, great demo page, business blunders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.samgrover.co.nz/blog/2022/7/11/writing-more-specific-calls-to-action-keaps-great-calls-to-action-investigating-my-lower-than-expected-income</loc>
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      <image:title>Blog - Writing more specific calls to action, Keap's great calls to action, investigating my lower-than-expected income - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Writing more specific calls to action, Keap's great calls to action, investigating my lower-than-expected income - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Writing more specific calls to action, Keap's great calls to action, investigating my lower-than-expected income - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Fix your landing page in an afternoon, Dooly's great feature descriptions, my contribution to the world's most boring debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Fix your landing page in an afternoon, Dooly's great feature descriptions, my contribution to the world's most boring debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Fix your landing page in an afternoon, Dooly's great feature descriptions, my contribution to the world's most boring debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ask how your audience got here, the mighty nappy pail, consultant vs vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ask how your audience got here, the mighty nappy pail, consultant vs vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ask how your audience got here, the mighty nappy pail, consultant vs vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ask how your audience got here, the mighty nappy pail, consultant vs vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-06-19</lastmod>
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      <image:title>Blog - Adjectives, Ogilvy and async - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Adjectives, Ogilvy and async - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Adjectives, Ogilvy and async - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Adjectives, Ogilvy and async - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.samgrover.co.nz/blog/2022/6/13/delete-will-niche-positioningvague-messaging-great-persona-article</loc>
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    <lastmod>2022-06-12</lastmod>
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      <image:title>Blog - Delete "will," niche positioning/vague messaging, great persona article - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Delete "will," niche positioning/vague messaging, great persona article - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ask "why" to get better testimonials, Built For Teams has a great testimonial, tune in to me on a livestream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ask "why" to get better testimonials, Built For Teams has a great testimonial, tune in to me on a livestream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.samgrover.co.nz/blog/2022/5/30/shrinking-commitments-bamboohrs-secondary-cta-annoying-gurus</loc>
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    <lastmod>2022-05-29</lastmod>
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      <image:title>Blog - Shrinking commitments, BambooHR's secondary CTA, annoying gurus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/ac6c15d7-a7a5-40df-8251-ee27df58742d/SG+website+-+shrunken+commitment.png</image:loc>
      <image:title>Blog - Shrinking commitments, BambooHR's secondary CTA, annoying gurus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Shrinking commitments, BambooHR's secondary CTA, annoying gurus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Shrinking commitments, BambooHR's secondary CTA, annoying gurus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.samgrover.co.nz/blog/2022/5/23/so-what-codas-clever-headline-teasers-for-next-time</loc>
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    <lastmod>2022-05-26</lastmod>
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      <image:title>Blog - So what, Coda's clever headline, teasers for next time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - So what, Coda's clever headline, teasers for next time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - So what, Coda's clever headline, teasers for next time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1591525059425-SF8LHNKLG18OYZKV2ZYN/The_Purchase_Funnel.jpg</image:loc>
      <image:title>Blog - The magic in the middle of the funnel</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/6/2/are-you-an-asset-builder-or-a-service-provider</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/5/25/pointless-personas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1590294402293-KTZTBFNAXN0MY58F595B/marketing+mary.jpg</image:loc>
      <image:title>Blog - Pointless personas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/5/19/a-new-suit-wont-make-you-a-better-salesperson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/5/11/this-is-about-writing-better-headlines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/5/3/dont-address-pain-points-you-cant-solve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1588125005123-7KYYHJC2KFU2FTDFG3Q9/venn.png</image:loc>
      <image:title>Blog - Don't address pain points you can't solve</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/4/27/why-you-need-to-interrogate-your-copy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/4/20/i-produced-two-bits-of-gated-content-one-was-7x-more-effective-than-the-other</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/4/13/lockdown-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/3/23/all-those-covid-19-emails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1630624026677-X5RPMJBG7FSO0DTUVX3J/76ea11cc-91dc-437b-8e51-5dabcf096846.png</image:loc>
      <image:title>Blog - All those COVID-19 emails - Make it stand out</image:title>
      <image:caption>An excerpt from Southern Plumbing’s email.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1630624128084-DUW4E0XJB8TZ30K7SCHZ/756b877e-0917-49eb-9492-60cda2f1919b.png</image:loc>
      <image:title>Blog - All those COVID-19 emails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/1/31/do-the-groundwork-to-write-a-great-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/12/16/write-more-persuasive-copy-by-going-deep-on-one-benefit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/26ef4583-b580-4dc8-9cfd-eb5c747d8582/hello+freshy.jpeg</image:loc>
      <image:title>Blog - Write more persuasive copy by going deep on one benefit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2020/11/5/this-copy-is-too-darn-wide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1604523914281-KEMMA1HN35UN5N20PM9G/hello+fresh.jpeg</image:loc>
      <image:title>Blog - This copy is too darn wide!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/12/3/how-to-get-your-positioning-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1581971054535-X67W25A53QFJ4Y4DTAXN/nappy+pail.jpg</image:loc>
      <image:title>Blog - How to get your positioning right</image:title>
      <image:caption>It’s literally just a bucket.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1581970891894-UACND82KSI162OLVVDX9/garden+tools.jpg</image:loc>
      <image:title>Blog - How to get your positioning right</image:title>
      <image:caption>Grab a rake and get out of here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1581971679845-O4MBLWN84F45CBABVQIA/cost+of+change.jpg</image:loc>
      <image:title>Blog - How to get your positioning right</image:title>
      <image:caption>I’m an artiste.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1581971262797-A2AOC0FP3PKCWZ7C043V/nappy+pail+closeup.jpg</image:loc>
      <image:title>Blog - How to get your positioning right</image:title>
      <image:caption>A bucketload of benefits.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/10/16/an-impressive-marketing-email-from-strava</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1571185130906-VIXLR8YY990NATJUHIX4/strava+header.png</image:loc>
      <image:title>Blog - Strava shows us how to get personalised email marketing right</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1571184879227-NCB4BPMH5RJUAUTNM5RJ/strava.PNG</image:loc>
      <image:title>Blog - Strava shows us how to get personalised email marketing right</image:title>
      <image:caption>The real story is on the left, the sanitised one on the right.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/10/7/the-marketing-hamster-wheel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-23</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/9/10/features-benefits-and-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/8/27/4-email-marketing-myths-that-need-to-self-destruct-yesterday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1566896047170-APSG6VYOSNDDC3LNUUX8/wevideo+monstrosity.PNG</image:loc>
      <image:title>Blog - 4 Email marketing myths that need to self-destruct yesterday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1566894110001-DYO3SBB16YHCWOEJ1SWS/avg-open-rate---all-new-numbers-3x.jpg</image:loc>
      <image:title>Blog - 4 Email marketing myths that need to self-destruct yesterday</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/8/23/good-and-bad-unsubscribes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/8/20/how-to-write-better-case-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1566346466902-QJ7OAFUYIL51WDIWPOY1/amy-shamblen-qdPnQuGeuwU-unsplash.jpg</image:loc>
      <image:title>Blog - Six case study mistakes I see every day</image:title>
      <image:caption>Too much of a good thing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1566346620525-ZFDRNX5ZPIHAD4HHOA9N/green-chameleon-s9CC2SKySJM-unsplash.jpg</image:loc>
      <image:title>Blog - Six case study mistakes I see every day</image:title>
      <image:caption>Put the “study” in “case study”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1566346330044-1O1UXA28BXG2FDR1QHOX/anita-denunzio-fQ0RFnTItk4-unsplash.jpg</image:loc>
      <image:title>Blog - Six case study mistakes I see every day</image:title>
      <image:caption>Cool shot, but what does it do for my business?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/7/29/using-your-why-to-write-a-great-welcome-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1564450786346-YFRP168TYPYJ3ZC03AB5/wevideo+why.PNG</image:loc>
      <image:title>Blog - Using your "why" to write a great welcome email</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1564450724408-IH1G3VT0HWTA73LS62FR/wevideo.PNG</image:loc>
      <image:title>Blog - Using your "why" to write a great welcome email</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/6/24/5-ways-to-make-a-great-video-on-a-low-budget</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/6/5/no-im-not-coming-to-your-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2019/4/28/how-to-give-bad-news</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1556590686914-UU1UWDHZD6XWH16KSSOM/20190429_154402.jpg</image:loc>
      <image:title>Blog - Breaking bad news</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/11/28/onboarding-email-mistakes-im-tired-of-seeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1543438596013-8JQEW4ZZVHRKVS71CN0B/Infusionsoft.PNG</image:loc>
      <image:title>Blog - 3 onboarding email mistakes you're probably making (and how to fix them)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1543438759083-OV1JT61L11N8UGS8IX4Y/mehdi.PNG</image:loc>
      <image:title>Blog - 3 onboarding email mistakes you're probably making (and how to fix them)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/11/4/the-hidden-benefit-of-outsourcing-your-content-writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/9/22/the-mighty-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/9/11/why-i-went-back-to-pen-and-paper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1536718382602-1A9XMNHXRUGFVRWQ8CO7/propiska-a-notes-cernobila-1393595984Tgd.jpg</image:loc>
      <image:title>Blog - Why I went back to pen and paper</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/5/9/dont-overcook-your-videos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/8/9/a-u-turn-on-social-media-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/8/6/adventures-in-social-media-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1533539602645-UI0XWQVKHFMXJ6YXYXYK/Facbook+targetting.PNG</image:loc>
      <image:title>Blog - Adventures in social media advertising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1533539466405-YOKPQICAVQ6XF1842OX0/Linkedin+targetting.PNG</image:loc>
      <image:title>Blog - Adventures in social media advertising</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/7/17/traffic-sucks-and-boltras-marketing-rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1531863007374-9O3JCQBBFBQZE5K4COPF/Boltra.PNG</image:loc>
      <image:title>Blog - Traffic sucks, but Boltra's messaging rules</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/7/4/souvenir-mugs-and-product-market-fit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1530752282315-MO3BG7AA5I18SQ3RLQ65/Screen+Shot+2018-07-05+at+12.54.54+PM.png</image:loc>
      <image:title>Blog - Product marketing, souvenir mugs and expensive bike lights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1530752575051-CQ4XFP9ZEITO5UWBA9MU/Screen+Shot+2018-07-05+at+1.02.09+PM.png</image:loc>
      <image:title>Blog - Product marketing, souvenir mugs and expensive bike lights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1530748968954-IKR7CS7AKC7ZSDAWB4QP/fullsizeoutput_419c.jpeg</image:loc>
      <image:title>Blog - Product marketing, souvenir mugs and expensive bike lights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1530747588762-48990ATGEGGE62QNITNS/IMG_2298.JPG</image:loc>
      <image:title>Blog - Product marketing, souvenir mugs and expensive bike lights</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/6/18/the-difference-between-benefits-and-advantages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1529357081684-98ZNBB12HH596H5UKBI0/IMG_5413.JPG</image:loc>
      <image:title>Blog - The difference between benefits and advantages</image:title>
      <image:caption>It's also red, and poorly parked.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/6/9/a-quick-word-on-job-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1528523832178-1R9HAJK213XA8ULIQ9UC/BP.png</image:loc>
      <image:title>Blog - The who, what and what of good job ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1528522798571-YEYEX5KLZHI1PC23MQOC/Air+BNB.png</image:loc>
      <image:title>Blog - The who, what and what of good job ads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/5/9/look-out-for-silver-bullets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/5/20/straightforward-copywriting-from-the-metal-man</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1526850849725-D651YONLXBV3KLZH5YWW/IMG_2148.JPG</image:loc>
      <image:title>Blog - Straightforward copywriting from the Metal Man</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samgrover.co.nz/blog/2018/5/9/knowing-when-to-walk-away</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a2dcb3db1ffb690d433ad2b/1526524456603-8DXMS2CJT45X7QDPWQVR/6624335031_9239676808_m.jpg</image:loc>
      <image:title>Blog - Knowing when to walk away</image:title>
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      <image:caption>Premium content.</image:caption>
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      <image:caption>Throw some Gib and paint on there and you've got yourself some Serious Content.</image:caption>
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      <image:caption>Yikes.</image:caption>
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      <image:caption>This doesn't look very strategic</image:caption>
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      <image:caption>Easier than building a garden from scratch.</image:caption>
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