Some of my work

Case studies showing work I’ve done for clients in the past.

Some of my work

This selection of projects from my career should give an idea of what I can do for you. 

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Using a blog to build trust and credibility


I write weekly blog content for fintech startup Sharesies. This is to help get people thinking about their finances, and to help build trust in the Sharesies product and brand.

Read more.

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Educational content to close more sales


I wrote a "getting started" guide for capacity planning software PlanRight.  The goal here was to help people get value out of PlanRight, quickly, and therefore make them more likely to convert to a paying customer without hands-on sales support. 

Read more.


Online training to reach a new audience

Office of the Privacy Commissioner

I developed a new online training module to help make privacy training more accessible for people using personal information on a day-to-day basis (such as front of house staff).  Read more.

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Tools for sales teams


I developed a suite of tools to support sales teams around the world.  Read more. 



Communicating a price change


In 2013, Xero rolled out its first price increase. I helped communicate this increase to more than 200,000 customers and partners. 

Read more.