Things I can help you with

I can help you with content strategy, email automation, messaging and positioning, and just general content writing and editing.

Things I can help you with

Content strategy

A content strategy is a framework for your future content development, because it codifies answers to questions like:

  • Who are we speaking to?

  • What do we want them to do?

  • What kind of content do they need?

  • How do we get it to them?

I can help you develop this strategy, to make sure you produce the right content for the right people at the right time. On top of this, I can help you execute on this strategy by developing content marketing plans and content development processes.

Email automation

I can help you develop sequences of automated emails that helps you achieve your goals. For example, you may want to :

  • Turn more leads into appointments

  • Convert trial users into paying customers

  • Sell different products to existing customers

  • Reduce churn

I can help you put together a plan, then write the emails for you.

I can help you craft an elevator pitch that:

  • Is memorable

  • Is concise

  • Effectively differentiates you from your competition

  • Has buy-in from your wider team.

Then, I can help you expand on that elevator pitch and articulate it in terms that are relevant to your various audiences and stakeholders.

Messaging and positioning

Copywriting and editing

Copywriting is my base skill, and I’m happy to lend a hand wherever you need. For example, I’ve helped clients with:

  • Blogposts

  • Case studies

  • Landing pages

  • Entire websites

  • Training material

  • Sales collateral

. . . and lots more. I’m happy to write from scratch, or feed back on content you’ve put together.