feature pages — Blog

How to write compelling feature descriptions, ProShop ERP have a great headline, the short-term costs of switching service offers

TIP: Easy way to write headlines: think about how you let people have their cake and eat it too

EXAMPLE: Proshop ERP have a great headline - and it's not really to do with their copywriting.

THOUGHT: On the short-term costs of switching to a new service offer.

NewsletterSam GroverJuly 26, 2022proshop ERP, feature pages, headlines, service offer

Fix your landing page in an afternoon, Dooly's great feature descriptions, my contribution to the world's most boring debate

Improving your landing page is a matter of finding gaps between reality and what you’ve written. Dooly’s got a great feature section (esp. the social proof). Design first, copy first - why this debate is dumb.

NewsletterSam GroverJuly 4, 2022design vs copy, dooly, feature pages, gap analysis, landing page reviewComment