stage of awareness — Blog

Ask how your audience got here, the mighty nappy pail, consultant vs vendor

Find out how people got to your copy to make assumptions about their stage of awareness, an example of positioning in this silly little bucket, and my thoughts on evolving from a vendor to a consultant.

Newsletter, PositioningSam GroverJune 27, 2022newsletter, positioning, consultant, stage of awarenessComment

How to choose what content to write (a framework)

Content strategySam GroverJune 28, 2021stage of awareness, copywriting, content strategyComment

My small change had a big impact

It doesn’t always take a full rewrite to make a big difference.

CopywritingSam GroverJanuary 18, 2021social media advertising, copywriting, stage of awarenessComment

Renting a wood chipper can teach you a lot about marketing

Hirepool is doing a great job of tailoring their ads to their audiences stage of awareness - a fact I learned when I rented a wood chipper for the weekend.