A new newsletter format, asking “so what?” and why Coda’s clever headline works.
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If you don’t have strong positioning, there’s probably not much point in paying a fair whack for website copywriting. Just quickly get something out there then move on to something more impactful.
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In which I justify a slightly longer headline because the additional words draw a stronger connection between the customer pain point and the benefit the product provides.
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Finding the right message is a great book about customer research. Here’s three things from it that you can apply today.
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These two words add nothing, don’t speak to a pain point, don’t differentiate and waste everyone’s time. I cannot stand them.
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So many companies have great value propositions - but they bury them under bland, vague home page headlines. Here’s what I mean, an example, why I think it happens, and how to avoid it.
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“Simple,” “easy” “all-in-one” and other statements like that look nice - but they’re not actually that compelling. Here’s how to write better benefit statements by going a layer deeper in customer conversations.
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Your home page headline is part copywriting, part a reflection of your business model.
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